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Encinitas, Calif.-based Verve is initiating partnerships with MediaNewz as well as other newspaper TheHearst Corp., a minority owner of the Post and most otherr MediaNews newspapers, as well as Belo Corp. and Cox Newspapers, . Verve' business is building mobiles sitesfor newspapers. Its CEO, Art Howe, is a 30-yea r newspaper veteran who won a Pulitzer Prize in 1986 as a reportefr for the Philadelphia Inquirer for his articlees on the InternalRevenue Service. Verve alreadgy is working with the Associated Presx news service as well asMcClatchy Co., New York Times Regional Group and Media General, Mediaweek said. Anotherf mobile-news company, Crisp is working with Gannety Co. Inc.
, America's largest newspaper chain, as well as the Washingtoh Post. The Denver Post currently offers a that featurexs a list ofrecent headlines. But newspaper nationwide are looking for ways to generate more revenuer from their mobile news feedd through such means as targetedlocal advertising. Mediaweek quoted a forecasyt from the Kelsey Group that local mobilre ad revenue willtop $3.1 billion by up from $160 million in 2008. The New York Timezs Co. has said recently it may start charging readersa for news delivered tomobile devices, Mediaweek said.
Last MediaNews executives said they and will develop ways to charger readers for some of itsweb "We cannot continue to give all of our conten t away for free," MediaNews CEO William Dean Singletonm and President Joseph "Jody" Lodovic .
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