vanbeekdulejos1771.blogspot.com
We are the leadinb home video specialty retailer primariluy focused on rural andsecondary markets. We currently own and operates approximately 2,500 retail located throughoutNorth America, that rent and sell videocassettes and video games. Our targetf markets are small towns and suburban areaxs of cities with populations generallybetween 3,000 and 20,000 where our primary competitors are typically independentluy owned stores and small regional chains. We compet e with the other two nationalchains (Blockbuster and Hollywood) in approximately one-third of our storwe locations.
Since our initial publicv offering inAugust 1994, we have grown from 97 stores to our presenr size through acquisitions and new stors openings. We believe we are the lowest cost operator among the leading national home video specialty retail We have developed and implemented a flexible and disciplined business strategy that centera on drivingrevenue growth, maximizinyg store level productivity and profitability and minimizing operatint costs. By focusing on rural and secondary markets we are able to reducwe our operating costs throughylower rents, flexible leases, reduced labofr costs, and economies of scalre while simultaneously offering a large product assortment.
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