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According to the company, its customer-retention technology identifies customers byloan loan-to-value ratio, loan purpose and FICO scores. “Wituh refinancing activity from borrowers representingh a significant portion of overall origination our lender network has expressed a desirse to capture and retain currenttmortgage customers,” says Bob Harris, president of the LendingTree “As part of the LendingTree banks and lenders that use our new customer-retentiob initiative will be able to significantly impac the ratio of overall mortgage portfolio retained, just as effectively as they can attractr new borrowers.
” LendingTree is owned by Charlotte-based (NASDAQ:TREE), an online lendinyg and real estate company. Tree.com’s principle businesses are which matches potential mortgage borrowers to and RealEstate.com, which works with individuales seeking homes and real estate agents. LendingTree says it has facilitaterd more than 25 million requests for loans onlineand $185 billionj in closed loan transactions.
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