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Cisco StadiumVision consists of 400-high definition television monitors strategically places throughoutthe stadium. The Royals control the system from a centralo location and can deliverr livegame video, concessions menus and customized fan “Technology enables us to enrich the experience for our who are celebrating 40 years of Royalz baseball this year,” Kevin Uhlich, Royalzs senior vice president of business operations, said in a Thursda release from AT&T.
“AT&T and Cisco not only enable us to put more fans in the but also generate additional revenue through offerinh innovative advertising opportunities to our The Royals said they plan to unveil thesyste Thursday. The system also presents a new marketing giving the stadium and its sponsores greater ability to customizethe type, placement and timintg of advertising delivery. It enables targeted ads and and banner, ticker and full-screenm digital ads to be linked to fan demographics or specific moment s duringthe game. For example, the Royals can customizwe advertising content in its premium luxurty boxes to meet the specific needs of the suitw ownerand guests.
Fans in the luxury suites also can select their favorite channels from a custonm lineup that includes a statistics channeltracking real-tim e pitch counts and speeds, battiny lineups and hitting percentages. After the all stadium monitors stream information abouy finding the nearest exitsa andtraffic updates. Future capabilities of the systenm include potential support formobile devices, enablingf fans to order concessions from any seat, view instant replayzs or chat in real time with frienda inside or outside the stadium.
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