WNBA's Sparks ink jersey sponsorship with Farmers - Pittsburgh Business Times:

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Terms of the deal were not disclosed. The brandedc jersey will be worn when the team opens its seasoj Saturday with a game against the defending WNBA championDetroiyt Shock. In addition to the jersey sponsorship, Los Angeles-based Farmers Insurance will receivde "considerable visibility" in during the Sparks' home "We are very excited to be on the cutting edge of this type of sponsorshi with a major sports franchise in amajort market. What made it even more attractive is that the Sparkw reach a primary demographic in our marketinystrategy – the women's market not only in L.A.
, but throughout our operating territory,” Farmers Insurance Executivde Vice President and Chief Marketing Officer Kevin Kelso said in a The move comes on the heels of anothef WNBA team, the , inking the league'ds first jersey sponsorthip deal earlier in the week with Jersey sponsorship is prevalent in overseas most notably soccer, but has not caughf on amongst the major sports in the Unitedf States. has gone the way of the overseazs counterparts withjersey sponsorship. The Los Angelesz Galaxy's jersey is sponsored by and is sponsoredby .
The is now allowing teams to have sponsor patches on practice The and have both been reportedly examininf suchsponsorship deals, according to media reports.